Research

Publications

‘'Model-Based Purchase Predictions for Large Assortments,’’ with Bas Donkers and Dennis Fok, Marketing Science (2016)

‘'Understanding Large-Scale Dynamic Purchase Behavior,’’ with Dennis Fok and Bas Donkers, Marketing Science (2021), Python code

Working papers

‘'The Tale of the Tail: Inference for Customer Purchase Behavior in the Long Tail,’’ with Didier Nibbering, Available at SSRN

‘'Modeling Latent Homophily in Large-Scale Social Networks,’’ with Liye Ma

‘'Diversification in Product Recommendations,’’ with Bas Donkers and Dennis Fok

‘'What Makes A Commercial More Effective: A Moment-to-Moment Analysis,’’ with Yuri Peers