Bruno Jacobs

Bruno Jacobs

Assistant Professor of Marketing

University of Maryland, College Park

Biography

I am an Assistant Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland, College Park. My research domain is empirical quantitative marketing. My research interests are located at the intersection of quantitative marketing, econometrics, and machine learning. In particular, I am interested in developing methodology that can be applied to large-scale empirical marketing problems. Some of my work has been published in Marketing Science.

Interests

  • Customer Analytics
  • Bayesian Statistics
  • Variational Inference

Education

  • PhD in Economics, 2017

    Erasmus University Rotterdam, Netherlands

  • MSc in Econometrics, 2012

    Erasmus University Rotterdam, Netherlands

Experience

 
 
 
 
 

Assistant Professor of Marketing

University of Maryland, College Park

Jan 2018 – Present
Assistant Professor in the Marketing Department at the University of Maryland’s Robert H. Smith School of Business

Awards

ERIM Dissertation Award 2018

The ERIM Dissertation Award is handed out to the PhD who published the best dissertation in the ERIM PhD Series in Management in the preceding year. The winner of the award is selected by an academic committee consisting of the Scientific Directors of CentER (Tilburg University), METEOR (University of Maastricht) and SOM (University of Groningen).

ERIM Junior Top Article Award 2017

The ERIM Top Article Award honors the best publication in management research in one of the field’s top journals. The winner of the award is selected by an academic committee consisting of the Scientific Directors of CentER (Tilburg University), METEOR (University of Maastricht) and SOM (University of Groningen).